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Video for technology, automation and engineering businesses

Your technology is clever. Explaining it in a few seconds is harder. We make videos that show what your product does, why it matters and who it's for, so buyers, investors and new recruits get it quickly.

Book a Technology Video Strategy Call

Your product is hard to explain. Buyers move on.

Robotics, automation, software and specialist equipment rarely fit into a brochure. Spec sheets and jargon lose people.

When a buyer can't picture what your technology does in their business, they move on to someone who made it easier. Video shows them.

Four things video does for technology businesses

1. Show it working

4. Attract engineers and technical staff

2. Make complex simple

Real footage of your kit in action proves what words can't. Buyers see exactly what it does and how it fits their operation.

2. Make complex simple

4. Attract engineers and technical staff

2. Make complex simple

Clear visuals, motion graphics and plain language turn a complicated process into something a non-specialist understands.

3. Support sales and trade shows

4. Attract engineers and technical staff

4. Attract engineers and technical staff

One strong film works on your website, on LinkedIn, on a stand screen and in a sales meeting, so your team tells the same clear story every time.

4. Attract engineers and technical staff

4. Attract engineers and technical staff

4. Attract engineers and technical staff

Show candidates the projects and technology they'd work on, so the right engineers want to apply.

We're comfortable around complex kit

We film in live warehouses, production lines and test facilities.

We work to site rules, plan around robots, machinery and moving equipment, respect confidential products and processes, and keep disruption to a minimum so your team can carry on working.

Start with the business problem, not the camera

You may already have a clear brief. 

You may have an early idea. 

Or you may know that recruitment, training, awareness, or communication needs improving, but you don't know what content would make the biggest difference.


We can support an individual project, create a wider content strategy or work as an ongoing video partner.

Book a Technology Video Strategy Call

This is a focused, practical conversation about the challenge your business needs to solve and where video could make the greatest difference.

Here’s what you’ll get:

  • A clearer view of the content opportunity
  • Practical ideas relevant to your operation
  • Recommended next steps
  • No obligation to commission a project


Book a Technology Video Strategy Call

Prefer to speak first?

Call 01509 276 223

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Chocolate Cake Media Ltd

5 Beaumont Court Loughborough, Leicestershire LE11 5DA

Call us 01509 276 223

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Registered office in England and Wales No.11289231

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